FOOTJOY BRAND GUIDELINES
Developing these guidelines was one of my first tasks at FootJoy. Creating brand standards for a company that's been around for over 160 years, and one that's been in a leadership position on worldwide tours for 75 of those was a welcome challenge.
The goal here was to have a healthy respect for where we've been, but develop a forward thinking template that we can use and adapt across the globe. If you would like to see the final 63 page document as well as the style guide, please reach out.
This ground-up re-work of the consumer facing creative started with unifying font, developing photographic themes, and creating a simple, easy-to-follow, elegant graphical language to tie all touchpoints together.