2018 Red sox
promo package

During my brief time at NESN, I was tasked with creating a new promotional package for the Red Sox baseball team. This was to be a way to drive energy to the team and the viewership. The design then translated to ad spends throughout the city, across billboards and various other practical ad buys.

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This toolkit allowed designers and producers to quickly and easily update players, colors, logos, and names within the package.

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