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Shoe launch collateral for the Spring 2021 Shoe - Hyperflex. A mix of sell-in videos for trade facing education, to consumer facing social and digital executions can be found below. Lead by our agency at large, BSSP, the FJ Creative team created content to help tell the launch story across social, digital, site, email, and print.


Creative Direction: BSSP, Sean McCoole, Ken LaRose

Edit/Script: BSSP, Cleaver

Director: Brendan Malloy

Design and Execution: BSSP,  FJ Creative Team

3D Models + Animation: Nathanial Howe Studios

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